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VISIONSPRING

Global Sr. Manager, Demand Generation

Position : Global Sr. Manager, Demand Generation

Description

VisionSpring is seeking a strategic, innovative and dynamic Global Senior Manager for Demand Generation marketing and innovation to provide vision, leadership and strategic  direction for VisionSpring and its coalition partnerships in multiple markets. 

The Senior Manager will design, shape and execute comprehensive and multifaceted marketing programs to generate demand for vision screenings and eyeglasses, furthering  the VisionSpring objective to accelerate the use of eyeglasses in emerging and frontier  markets and the collective aim to work together to achieve clear vision for all. 

This role will be charged with building on and growing the efforts that have been seeded  in selected countries by supporting and developing local teams and activating partners to  dig deep into consumer and cultural insights, identify the ecosystem influencers and  opportunities, innovate new approaches to customer engagement and experiences,  create creative campaigns, drive collective action, deepen partner relationships, and  identify new avenues of impact and revenue. 

The Senior Manager is anticipated to have an evolving portfolio of strategic projects that  are for VisionSpring-specific programs (33%) as well as for collaborative action partners  (66%). VisionSpring initiatives are likely to focus on demand generation and mobilization  initiatives for our Pharmacy channel and the Reading Glasses for Improved Livelihoods Program and Livelihoods in Focus initiative that cross-cut key markets. Collaborative  action initiatives will advance the objectives to the Clear Vision Collective in Bangladesh (and potentially Uganda); and emerging demand generation initiatives of the Coalition for  Clear Vision in India and Kenya. 

The Senior Manager will be part of VisionSpring’s Global Marketing and Communications  team and will report to the Global Director of Marketing and Communications, Heather  Koehn. The Senior Manager will be contracted by VisionSpring, and will be seconded to  the collaborative action portfolio, working with the executive directors and in-country  coordinators of the CVC and CCV as clients and collaborators. The Senior Manager will  serve as a senior member of coalition marketing committees, partnering with the local  leaders to help deliver collective impact on overall well-being an prosperity, via eye health  and clear vision through eyeglasses. 

The Senior Manager‘s role will be jointly funded by VisionSpring and National Vision, both  of which are steering committee members of Coalition for Clear Vision. As such the Senior  Manager will provide periodic updates to Jacqueline Grove, Senior Vice President at  National Vision, responsible for philanthropy.  

The Senior Manager will ideally be based in Ghana or Kenya, but will address global  initiatives. 

    About Us

    • VisionSpring is creating access to affordable eyewear, everywhere. Clear vision creates opportunities for increased learning, work, safety, civic participation, and quality of life.
    • As a social enterprise, social change motivates us first. Our focus on sales and revenue targets serves and advances our mission objective—to increase functioning, productivity, and income earning potential for our low-income consumers by correcting refractive errors with eyeglasses.
    • We are working to transform the systemic dysfunction of an optical market that has failed to deliver eyeglasses—a 700-year-old technology—to 1.1 billion consumers in need of vision correction, most of whom live on less than $4 a day.
    • We serve low-income consumers, not as beneficiaries but as customers. Our customers expect a high-quality and affordable product, and they will spend limited discretionary income for the immediate and tangible benefits of vision correction.
    • By selling eyeglasses, we awaken new demand and seed a viable market. By selling new eyeglasses we are able to serve four times as many people per dollar input than the alternative of donating recycled ones. To efficiently scale, we must deliver each new unit with lower cost.
    • We run our business on both sales metrics and social impact measures. We use a range of organizational forms and practices to get the job done.
    • We believe in scaling our impact, not our organization. We are a lean team of doers.

    What You’ll Do 

    The specific responsibilities of the Senior Manager, includes but are not limited to: 

    Demand Generation Campaign Development and Execution

    • Guide qualitative and quantitative research with local and technical experts for  strategy and creative development, including knowledge, attitude and practices (KAP) surveys, and market/customer segmentation. 
    • Develop a customer-centric approach across the consumer journey.
    • Design, plan and execute creative demand generation campaigns with local  partners.  
    •  Oversee requests for proposal (RFP) process to contract and engage  external parties 
    •    Guide creatives in developing collateral and campaign content 
    •   Engage team members and partner organizations in using their capacity  and relationships to deliver campaigns in  community VisionSpring Position Description, 2024: Global Senior Manager, Demand Generation.
    • Pilot innovative demand generation strategies and tactics. Test and roll-out  integrated marketing campaigns across various channels, including social, print,  and grassroots initiatives and community activation. 
    • Support collective action for greater impact, including oversight of project  workplans and progress.
    • Build brand awareness, understanding and equity.

    Knowledge sharing and toolkit dissemination

    • Measure effectiveness and capture lessons learned for future initiatives. 
    • Analyze and synthesize campaign performance across markets.
    • Extract key  insights into the efficacy of different campaign elements, tactics and approaches. 
    • Synthesize results into actionable recommendations and best practices. Create  evidence-based marketing toolkits – templates, guidelines and case studies – that  stakeholders can adapt and utilize in their own contexts.  
    • Facilitate workshops and training sessions to disseminate toolkit content, share  knowledge and empower organizations across the eyecare sector their marketing  and demand generation efforts. 

    Strategic Ideation:

    • You foster the development of ideas and solutions, drawing on  and synthesizing insights from customers and data.
    • You inspire unique strategies,  testing and improving upon them to about desired customer behaviors.  

    Adaptability:

    • You adapt to different cultural contexts, market dynamics, and  unforeseen challenges.
    • You are flexible and adjust to suit diverse markets. 

    Relator:

    • You build strong relationships within your team and with partners/clients  with diverse perspectives.
    • You build trust and foster collaboration across borders  and amid competing priorities. 

    Maximizer:

    • You apply lean principles to optimize resources.
    • You identify unique  team strengths and market leverage points to achieve the best possible results.  

    Communication:

    • You shine in conveying ideas and information in clear, expressive  language – written, spoken, and visual.
    • You are quick to get thoughts on paper and  ensure messages are well-received.
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    Requirements

    • 15+ years of experience in progressive marketing strategy roles in multiple  international markets.
    • Creative campaign and agency experience to help guide local agency partners in  media planning and creative campaign development.
    • In-depth knowledge of market research, and the ability to turn data into  actionable insights.
    • Data-driven customer centricity to unlock demand and innovation.
    • Previous international development or social enterprise experience with  collaborative action as a key program component.
    • Excellent organizational, interpersonal and presentation skills. 
    • Masters degree or higher in a relevant field.

     Compensation

    • Salary based on experience, location and education.
    • Exciting performance-based bonuses will be paid for achieving targets.
    • VisionSpring offers generous accrued vacation time.

    To Apply

    • We want to know more than just what you have done.
    • We want to know who you are. What are the passions and talents that draw you to this role?
    • Please update your CV/résumé to include links to your portfolio of campaign work (Applications without this information are disadvantaged in the process). 
    • Please submit a complete application, including a thoughtful cover letter and  CV/résumé.
    Job criteria for job ad : Global Sr. Manager, Demand Generation

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    Posted in 2024-01-16

    Expired in 2024-03-08

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