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Head of US/CA Consumer Gift Cards Marketing & Merchandising

The Amazon Gift Card business is a rapidly growing, multi-billion dollar global business contributing significantly to Amazon’s new customer growth and top and bottom lines.

The Gift Card team’s mission is to provide customers with delightful gifts that are thoughtful for the recipient and convenient for the giver and to provide payment instruments based on Amazon Balance to enable customers to access Amazon and manage their spend.

The Consumer Gift Cards team is responsible for creating, enhancing, merchandising and marketing multiple products sold globally through the Amazon website.

Our product line includes electronic gift cards, physical gift cards, branded gift cards (e.g. Starbucks and Whole Foods) and Stored Value products which help customers manage and add funds to their existing Amazon Gift Card balance.

The Head of US / Canada Consumer Gift Card Marketing leads a team that owns marketing for all Consumer product lines and business management for two product lines.

The Marketing team is responsible for driving traffic, new customers, and total issuance for eGift Cards, physical Gift Cards, and Reload products on Amazon’s US and Canada sites.

The team also owns marketing for the third-party Branded Gift Card business. The team is responsible for the gift card shopping and browse experience on desktop and mobile, all traffic channels to Gift Card pages (e.

g. email, on and off-Amazon ad placements, search ads, associates, sponsored links, PR), as well as all go-to-market activities for new Consumer product / feature launches (e.

g. Group Gifting, new delivery methods like SMS).

In addition to leading the Marketing team, this leader owns the P&Ls for two major channels within our Consumer Gift Card business : electronic gift cards and Amazon Reload.

Scope of responsibility includes financial reporting / planning (P&L ownership, OP1 and OP2 planning, MBRs, QBRs) and product development (in collaboration with our Design team).

The electronic Gift Card is the team’s flagship gifting product and Amazon Reload is a fast-growing self-use product. Both offerings provide extensive opportunity for this leader to collaborate with and influence product roadmap, engineering prioritization, finance, BI, and visual and user experience design.

The scope of this role requires this leader to be a full product marketing owner and deliver best-in-class customer on-site experiences and demand generation activities in partnership with global marketing, business and tech stakeholders within Amazon Payments Products and across Amazon (e.

g., Wedding & Baby Registries, Gateway, Global Nav, Prime Now, Canada Retail). This leader has five direct reports and manages a multi-million dollar marketing budget.

The leader is part of a worldwide community of marketing and business leaders in Amazon Payment Products and is responsible for influencing across regions to maintain a unified Gift Cards brand and for maintaining and evolving a global Gift Cards marketing toolkit.

Key responsibilities :

  • Manage the full lifecycle of complex product marketing initiatives for which you define the strategy and measurement, including for launches of new offerings.
  • Develop, execute and steward product marketing initiatives with clear objectives, priorities, measurement and deliverables, including incentivized and organic customer acquisition and retention initiatives and multi-channel campaigns for key events including Moms, Dads & Grads, Prime Day, and Holiday.
  • Measure ROI of campaigns within thresholds as aligned with APP leadership; regularly review and make recommendations on evolving ROI guardrails in alignment with business objectives for top line, bottom line and new customer growth.
  • Develop comprehensive marketing strategies for Consumer Gift Cards i.e. targeting, go-to-market plans, positioning, promotions, and / or launch strategies.
  • These may be executed within the Gift Card store, across Amazon, or within other stores or features (e.g. registries and lists).

  • Develop business cases to convey to other Amazon business and feature owners how Gift Cards can contribute to the customer experience and business outcomes
  • Aggregate and analyze inputs from multiple sources (e.g., industry and business trends, customer needs, creative and / or media insights) to formulate the product marketing strategy and set goals.
  • Own cadenced reporting and narratives (e.g., monthly / quarterly business reviews, program reviews, etc.) for Consumer Marketing and the product lines you own
  • Communicate marketing objectives, strategy, and milestones to senior leaders and key stakeholders
  • Experience managing teams across more than one function (i.e. Marketing and Business Management or Operations)
  • Experience in product marketing for payments products or services
  • Successful history owning or supporting global marketing strategies and executional excellence
  • Proficient in testing (A / B, copy, page flow etc.) and use of marketing and reporting tools such as Marketo, Google AdWords, Tableau, and Social Ads
  • Proven negotiating skills and cross-functional influencing abilities, particularly in the context of negotiating placements / distribution and influencing a product roadmap
  • Strong drive for results, with the ability to manage independently and take calculated risks
  • MBA a plus
  • Experience with SQL a plus
  • Outstanding interpersonal skills : decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units
  • OpenMay 11, 2020

    CloseJune 10, 2020

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